A new era of business
After transitioning from careers in sports to becoming food entrepreneurs, Güsto Snacks founders Giuseppe Baidoo and Claudio Owusu know a thing or two about spin. The entrepreneurial duo left Italy for the UK in search of better educational and employment opportunities and met while studying at university.
They bonded over their shared Ghanaian heritage and sports careers – Baidoo was a semi-professional basketball player and Owusu a soccer player. They participated in a startup pitching competition during their course, pitching an early idea for their health food business. After beating out other competitors, the pair won the pitch and secured funding to launch Güsto Snacks, a brand on a mission to fight food waste by turning unformed fruit into sustainable air-dried snacks.
After raising a seed round in September 2023, Güsto Snacks is now stocked in WH Smith locations across the UK, Selfridges and Amazon, where the business sells 18,000 snack packs per month. Güsto recently expanded into Germany, and Baidoo and Owusu aim to disrupt the $1.67 billion European grocery market.
Embracing change and adapting to trends is essential for any business, so it was only natural that the pair would be excited to explore the potential of integrating Galaxy AI into their business operations. Already familiar with other AI-generating tools, Baidoo and Owusu were confident that AI-enabled devices like the Samsung Galaxy Z Fold and S24 Ultra series could transform the way they did business.
Galaxy AI features can simplify lengthy processes
An average day for their small team of three, including head of finance and operations Aubrey Adofo-Aseidu, consists of back-to-back meetings, order fulfillment and intern administration. The business has partnered with a Polish producer – Poland is the world’s third-highest producer of apples – so the founders can focus on the front end of the business.
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“Galaxy AI makes many previously tedious tasks much easier now, so I can save time – especially since I’m always juggling a bunch of things as a founder. I spend a lot of time conducting research and gathering information about grow our business,” said Baidoo.
His Galaxy S24 Ultra has artificial intelligence built into the device so he can simplify operations and become more productive. Search Circle with Google¹, said Baidoo, is a “game changer – it’s straightforward and efficient. When I’m looking for new ideas to drive our marketing strategy or stumble upon an inspiring billboard campaign, I can pick up my phone and explore further. helping us make more informed decisions.”
Meetings and communications become better when founders use Galaxy AI
Other features like Transcript Assist² have helped the Güsto Snacks team get more out of meetings and better manage workflow.
“The Transcript Assist feature is my favorite,” said Baidoo, “because it really allows me to focus and immerse myself in meetings without worrying about missing or forgetting what was said. The fact that I can transcribe, translate and summarize meeting notes in real time is an absolute time saver.”
I can be more productive when working remotely since I’m not limited to my location and I don’t need to take my laptop everywhere. I can just use my Fold instead.
For Owusu, he finds he can be much more agile and efficient with the Fold, especially when working on the go.
“I can be more productive when working remotely because I’m not limited to my location and I don’t have to take my laptop everywhere. I can just use my Fold.”
The Fold was particularly helpful during a critical email exchange to discuss potential funding for Güsto Snacks.
“An investor contacted us by email, and as you can imagine, a conversation of this magnitude requires founders to be very professional, even if it’s little more than email. I didn’t have my laptop handy and was anxious using my phone to write an email of that caliber,” Owusu said. “Thankfully, with the help of Chat Assist³, I was able to write a professional email which was automatically checked for spelling and grammar mistakes – ideal as English is not my first language.”
“Translate live” gives Güsto Snacks a glimpse of the future
As Güsto Snacks expands into new territories, Galaxy AI has the perfect tool for simplifying communication and overcoming language barriers.
“Since the launch of our products in Germany, communication is essential, especially with future international suppliers, so the Live Translate⁴ feature is a lifesaver to discuss critical information in their native language,” said Owusu.
Güsto Snacks has high hopes for how Galaxy AI will play a role in their business success and anticipates that the technology will allow them to identify areas of improvement and where they can maximize their time.
“Ultimately, AI-enabled devices like the Galaxy Z Fold can support us across the entire Güsto Snacks business,” Baidoo said. “I love how all the features integrate seamlessly with my daily tasks. The powerful AI capabilities ensure that I can manage and execute my tasks efficiently.”
Find out how Samsung and Galaxy AI devices can benefit your business.
This post was created by Insider Studios with Samsung.
¹ Samsung account login and network connection required. Availability of search functions and supported applications may vary by country, language and device. Results may vary depending on visual matches.
² Samsung account login and network connection required.
³ Samsung account login and network connection required. Must meet length requirements to enable feature. Service availability may vary by language. The accuracy of the results is not guaranteed.
⁴ Samsung account login required. Available in 16 languages at time of publication.